Fractional Marketing For Teams Who Need to Get Clear, Then Get Moving.

Every engagement starts with a conversation about where you’re headed, then builds the positioning, messaging, and marketing to get you there.

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Ways to Work Together

  • When marketing sits on a founder’s plate, or it’s spread across people and agencies without a clear direction, I step in as your marketing lead. I work out what a strong function looks like at your stage and what’s missing, then make the recommendations and carry them out as needed.

    • Starts with a deep dive into your goals, milestones, and business priorities, and where marketing can help most

    • A clear picture of what good looks like for your stage and what’s missing against it

    • Strategy on its own, or strategy plus execution, depending on what you need

    • Direction for the team and agencies you have, or a plan to build the ones you need

  • We start with deep, open conversations: you talk through everything in your head, and I get to the heart of it fast. Then I shape it into the words that say who you are, what you stand for, and what sets you apart.

    You leave with:

    • Brand architecture: how your company, products, and offerings fit together

    • Positioning: who you’re for, what you stand for, and why you’re different

    • A messaging framework: core narrative, value propositions, and proof points

    • Voice and language guidelines your whole team can write from

    • Briefs that put designers, agencies, and new hires on the same page frm day one

    Every asset after it, from the website to the sales deck, ladders up to this.

  • Your product is srong, but the story around it might be unclear, inconsistent, or no longer fits the company you’ve become.

    I lead the brand and integrated marketing: positioning, narrative, and visual direction, and then carry it into the campaigns and content that put it in front of the right people.

    • Positioning and brand architecture that define who you’re for and what you stand for (mission, values, vision, category, positioning statement, story, visual direction)

    • A narrative and voice your whole team can use, from the founder to the newest hire

    • Integrated campaigns and content, kept consistent across every channel

    • Creative direction, with your designers and agency partners (or alongside mine)

    • One story that your sales, website, pitch decks, and launches all draw from

  • Whether you’re building the function from scratch, supporting a PMM lead, or covering a single launch, I meet you where you are. What that work looks like depends on your goals, and can include:

    • ICP and segmentation, buyer personas, and customer research

    • Competitive positioning, messaging framework, and value propositions by segment and persona

    • GTM plans, launch tiering, and launch plans with prioritized asset lists and channel mix

    • Battlecards, pitch and demo narrative, objection handling, one-pagers, and case studies

    • Competitive intelligence, release messaging, and customer proof

  • Your website is your storefront, and it’s the first place the world goes to understand who you are, what you do, and whether they want it. Getting it right matters. I lead it end-to-end, working with your designers and developers, or bringing in mine, to make it real.

    • Site structure and navigation, planned around how buyers look for answers

    • Copy for every page, built on your positioning and messaging

    • Visual direction that carries your brand through the whole site

    • SEO and AEO foundations, so search engines and AI assistants can find you and explain you correctly

    • Day-to-day direction for designers and developers, from brief to launch

Breadth & Depth

Breadth

Full-stack across the marketing function: brand, product marketing, content, comms, performance, events, and web. I know what good looks like in each, how to prioritize them for the stage and budget you have, and when a specialist is the right call.

Depth

Brand and Product Marketing: messaging and positioning, ICP and segmentation, competitive positioning, integrated campaigns, brand creative. This is where I do my best work, hands-on.

Who I Work With

I work with teams across industries and stages, from early-stage startups to more established companies and mission-driven NGOs.

Maybe you can’t quite explain what you do in one sentence. Maybe your team describes the company three different ways in the same meeting. Maybe the business has changed, and the story hasn’t caught up. Or a launch, a new market, or a raise is coming, and you need everyone to get it - fast.

Whatever the stage or sector, the starting point is the same: get clear on the story, then build what carries it.

Why Work with Me

Entrepreneurial & comfortable with ambiguity.

Early-stage companies are messy and always changing. That’s my sweet spot. I don’t need a playbook, and where none exists, I write it.

Equal parts strategist & operator.

I cover both strategy and execution, from the plan to the work that carries it out - not one or the other.

Marketing tied to business outcomes.

Every activity connects directly to your business priorities, not promotion for its own sake.

A storyteller who goes deep.

I get to know your market and industry, find the real problem, and make sure everything connects and lines up.

FAQs

  • Head of Marketing covers the whole function, and fits when you want one person owning direction across it. Brand or Product Marketing goes deep on one area, and fits when you already know where the gap is.

  • No. Where you have a team or agencies, I work alongside them. Where you don't, I run it end to end.

  • Mostly early-stage companies, typically Seed through Series B. I'm built for 0 to 1: scrappy, entrepreneurial, and comfortable building as I go.

  • It depends on the offering and your goals. Fractional work is ongoing, and the strategy phase is benchmarked at about one quarter, depending on your team's availability and priorities. The Sprint and Website Build are scoped as projects.

  • It depends on scope. We'll talk it through on a first call, and I'll scope the work against your goals and priorities.

  • That’s common, and it doesn’t change much. I integrate with whoever’s already in motion - leading certain workstreams, supporting others - rather than duplicating a team that already exists.

  • More than a decade of experience, and a lot of fun, creative, proven tactics to help us go deep and get clear. My influences include Simon Sinek’s Start with Why and the StoryBrand Framework, along with several colleagues and mentors I’ve been lucky to have along the way - plus my own playbooks, built and refined engagement after engagement.

  • My core focus is B2B technology, and it’s where the bulk of my experience sits. But the underlying principles extend well beyond it. I’ve worked with mission-driven NGOs and nonprofits, and the same thinking applies across sectors: B2C, services, lifestyle brands, and social impact work. If your business needs real clarity on who you are and why the right people should care, that’s the work, regardless of the industry.

  • Yes. We can start with one thing and expand as the work shows what's needed.

Get In Touch.

Whether it’s a launch, a new market, a rebrand, or a nagging feeling something isn’t landing - reach out. Whatever brought you here, I’d love to hear it.

Book a 30 minute intro call here.

Or send a note and I’ll get back to you: