About
Hi, I’m Emily. A seasoned marketing leader with more than a decade of experience translating ambitious missions and groundbreaking products into stories that win.
I believe marketing, at its core, is a business development function - understanding a market deeply enough to build the story and plan that move your organization forward. Within that function, my specialty sits at the intersection of brand and product marketing - connecting a company’s story to the business objective it’s trying to achieve.
My approach to marketing is equal parts creative and rigorous - real energy and craft in the storytelling, but always grounded in the business case underneath it. I’m equal parts strategist and operator - I write the plan and build the assets that move it forward.
My POV on Marketing
Marketing is one of the most misunderstood disciplines in business - somehow underutilized and overextended at the same time. For a lot of leaders, it can be shorthand for “promotion” and little else. But that’s only one of several things a marketing function ought to be doing for your business.
Marketing is the function responsible for building a company’s real, working understanding of the market it operates in - the ecosystem, the players, how the market moves, where it’s headed, where it’s been, its pressures and openings, and what customers actually struggle with. From that understanding, good marketing should effectively package and position a company’s offering to meet the market in a way that moves the business toward specific objectives.
Treated only as a megaphone, marketing risks producing noise disconnected from the business. Treated as business development, it produces the trust and traction everything else is built to earn.
Head over to my Substack to read more about my POV on Marketing.
Why Agam?
“Agam” means “lake” in Hebrew. I grew up near the clear, pristine lakes of Ontario and moved to the salty, sultry streets of Tel Aviv in my 20s. It’s a word from one place used to express a feeling from another.
Because a good story should carry multitudes. It should hold all of the nuance and complexity that make it singularly your own - without shrinking anything down or ignoring parts of yourself in order to understand - and tell the world - exactly who you are.
Let’s Talk
If this resonates, I’d genuinely love to hear about what you’re building and how I can help you tell that story.